Timing is Everything

The tension is building….

How will the Romney campaign handle the pacing in this story?

We are waiting for him to pick a VP. So come on, make up your mind, right?

Not right. Timing is everything. It isn’t just about who he chooses, but how they play the announcement. And the lead up to the announcement. And the leaks.  Can they keep control of the news story?Let’s face it, the Republican Convention is going to be scripted. There are some unknowns, such as

–        The VP choice

–        Whether Santorum, Gingrich and Paul get to speak—and if they do, will they be given a time slot opposite Ellen or Jimmy Fallon, i.e. too early or too late?

–        Will they say something nasty/memorable/gracious?

More about the convention in a later post. The drama at hand is the VP choice.How will they try to maximize the impact of the decision? What’s the best way to do it?
Obviously, keep it under wraps until just before the convention.
Wait a sec–This is May. How are we going to wait until the end of August?
The campaign spin doctors will tease us with speculation about various choices. Maybe even some trial balloons. As the short listers are interviewed, scrutinized, Romney will get a better idea of how they will handle pressure and the limelight.

So enjoy the highly evolved coquetry of the candidates as they bat their political eyelashes while denying any real chance of being chosen. And strain to look like they are having the time of their lives.

Along the way, we may have a plot twist. Between now and the convention, some bad genie may escape the bottle. A problematic press report that just won’t go away. If that happens, they might reach into their quiver of arrows and pull out the big one. To get the focus on something positive, they could trot out the new VP. They will say they planned all along to do it that way. Of course.

Or, the media bloodhounds will smoke out the truth earlier than planned. If they find a smoking gun connection, an unexplained meeting with the candidate, a candidate who “disappears” from even their own staff for a number of hours (as Palin did in ’08),–then what will the Romney campaign do?

Will they handle it?or fumble?

So much tension… What will happen next?

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Filed under 2012 Election, Vice President, White House

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