Romney Campaign Strategy REVEALED by Jack Abbott

Looking at the race with a novelist’s eye has a certain advantage:  I can make things up. I’m going to share something I found in a stack of Jack Abbott’s papers. Jack is the main character and voice of Spin Doctor. Apparently, he just can’t stop spinning. I had no idea he was involved with the Romney campaign, although I wouldn’t be surprised to find out that he has been trying to advise the Obama campaign, too. Will they listen to him?  Take a look at his plan:

Game Plan for Victory

Like a horse race, you have been pacing Obama, drawing close in the polls, staying on his heels, and even nosing ahead sometimes. Now you are rounding the far end of the track, preparing for the homestretch, but not quite there. You don’t have to break out, but you have to gather strength. Don’t waste this time and don’t lose momentum. Here’s what you need to do: 

Get Boehner to do something with the House

I don’t have to tell you how much the American people hate Congress. If the House can’t get their act together—get on the same page with you— they are going to drag you down. So get Boehner to hammer the Democrats on key issues over the next few weeks. See if you can draw blood from the Democrats in tight races on these key issues:
Week of July 9th  —  Health care votes

Week of July 16th  —  Defense spending

Week of July 23rd  — Regulatory reform
Week of July 30th —  Tax reform

And please, not just the usual boring talking heads and men screaming at each other on the House floor. We need visuals, some story, and some drama. A dog and pony show. Whatever. Get creative and make it compelling.

Foreign policy cred:  On July 24, head out to the VFW convention in Reno, NV. Friendly audience, perfect venue. Get some visuals with those guys. Advance should be able to put together a lunch or maybe drop by their “health fair” to show your compassionate side and your concern for protecting their benefits. Then, a serious, scathing speech. I don’t care what you say, but figure out a way to look mad and like a statesman at the same time.


Follow that up with a foreign trip. Yes, of course you can drop by the Olympics. Great way to remind everyone how you saved our Olympic ass a few years ago.  I know some of your folks are going to say, ‘Jack are you nuts? Leave the country in the heat of the campaign?’ Trust me, the people you will need in November are turning off the campaign in early August.  

Here’s what I have in mind. Think Michael Deaver. “Morning in America” visuals: Romney shaking hands with heads of state (Please, no bowing). You may be able to dominate the news, mainly because the press will watch you like a great blue heron looking for softshells, hoping you screw up and say something embarrassing. Instead, you will look like a statesman who can go toe to toe with world leaders. Plus we can use the footage for fall spots.

So shake a few hands in London, then pop over to Israel, hang out with Bibi, Shimon Peres, opposition leader Shelly Yechimovich (Labor) and some Palestinian officials. Have a meeting, a conference on Mideast policy or whatever. Maybe even a fundraiser, to show the depth of your support.Then, if you can get a meeting with Merkel, the only grownup left on the continent, go to Germany. After that, on to— as Rumsfeld would say— New Europe. Specifically, Poland—so you can figuratively moon Putin out of the back window of the plane.

Come back home for more debate prep, to get ready for the convention and the VP announcement. Once you get past the convention, you won’t have much time to cram.  And it isn’t like Obama is going to change his positions or tactics before the debates. Work on your likability.  

I know you have dogs, but consider adopting kittens. Remember, we know you are a nice guy, but a picture is worth a thousand words. I’ll work up something separately on likability.

Naming the VP—timing is everything!
Wait until after the end of the Olympics, August 12th. There will be nothing but dead air in the space between the Olympics and the convention. No news—unless you make some.  So, announce the VP on August 13th or 14th. This will give Rubio two weeks to prepare for the speech of 

his lifetime at the convention.Okay, I’m not going to beat you up over this again. You already know he has led in the NovelPolitics blog’s poll. Of course, I don’t know if you found something on him. And there are a lot of great choices. But, just think of the visuals of Rubio debating Biden. If you want to pick someone else, I can’t stop you. Regardless, you will dominate the news cycle for at least three or four days. Maybe the full two weeks. It’s all about planning—as long as Egypt doesn’t decide to dismantle the pyramids, or Iran doesn’t misbehave. Not to give them any ideas.  
That takes you up to the convention. After that, how about another bus trip? Florida, North Carolina, Virginia, Ohio?  I’ll get that part to you in a few weeks.
On reading this, I have to apologize. I don’t think Jack came up with this plan at all. It looks like he pulled it out of various news stories and blogs, and it is the actual plan of the Romney campaign.

Unless. . .

No, that’s just not possible. . .  is it?

1 Comment

Filed under 2012 Election, campaign tactics

One response to “Romney Campaign Strategy REVEALED by Jack Abbott

  1. Pingback: Bob Carson Reluctantly Explains a Few Things about VP Timing | NovelPolitics

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